Why a Social Audit is the Secret to Growing With Intention
Before you post another piece of content, pause for a moment and ask yourself:
Is my content really connecting with the right audience?
At Her Social Design, we believe growth begins with clarity, and that’s exactly what a social media audit delivers. It’s not about judgment; it’s about insight. A social audit helps you understand what’s working, what’s not, and how to align your brand’s message with the story you actually want to tell.
What We Look At
A social audit is your roadmap to improvement. We explore every corner of your online presence to uncover both strengths to build on and gaps to address.
Messaging
What messages get the most response from your customers?
Which ones don’t seem to land?
Is your brand voice clear, consistent, and true to your personality?
Branding
Do your visuals (logo, colours, fonts, imagery) feel cohesive?
Is your brand image recognizable and consistent across platforms?
Content
Are you taking advantage of seasonal or purpose-driven moments?
Do you plan around launches, holidays, or local events that matter to your audience?
Are there causes or values that connect deeply with your followers?
Systems & Strategy
Is your content creation process supporting you or slowing you down?
Do you have a system for planning ahead?
Where do you usually get stuck — ideas, time, tech, or consistency?
Turning Insights Into Action
Once we’ve gathered your answers, we start connecting the dots and spotting patterns, gaps, and opportunities that bring focus back to your goals.
Messaging that isn’t connecting with your ideal audience
Brand inconsistencies that weaken recognition
Missed opportunities for seasonal or purpose-driven content
Workflows that complicate creation instead of simplifying it
From there, we design a clear action plan — helping you show up more confidently, connect more deeply, and build a brand that feels like you.
Ready to See What’s Working (and What’s Not)?
A social audit isn’t just a checklist; it’s your creative reset.
It’s where strategy meets storytelling, and where your next big leap begins.
👉 Book your Social Audit with Her Social Design and let’s uncover your brand’s true potential.
