Format: 3 parts
Includes: A digital workbook to keep

Part 1

Video or phone call

We begin with a conversation to get to know you, your business, and how you currently approach your marketing. This first part helps us understand the heart of your brand before we begin the audit itself.

During this call, we ask questions around:

Your Business Foundation
What you offer, who you serve, how your business is currently positioned, and where you want to grow.

Your Target Audience
Who you are trying to reach, who is already engaging with your business, and whether your current content is attracting the right people.

Your Purpose, Brand, and Habits
Why your business exists, what makes it meaningful, how you want people to feel when they experience your brand, and what your current habits around content and marketing look like.

Your Framework
How you currently plan, create, and share content, what systems you do or do not have in place, and where things may feel unclear, inconsistent, or overwhelming.

Part 2

Behind the scenes

Once we have that foundation, we move into the audit phase. Behind the scenes, we evaluate the moving pieces of your social presence and how well they work together.

We review:

Themes
The content topics you return to, the stories you are telling, and whether your messaging feels clear, cohesive, and relevant.

Brand
Your visuals, tone, overall impression, and whether your content reflects the identity and experience you want your business to be known for.

Seasons
How well your content connects to natural buying cycles, audience behaviour, and seasonal opportunities throughout the year.

Strategy Implementation
How your current content supports your goals, whether there is intention behind what you are posting, and what may be missing from a strategy point of view.

Part 3

Video or phone call

In the final call, we walk you through your completed digital workbook together. This is where we connect the dots, explain what we found, and give you practical direction on how to move forward.

Your finalized workbook includes:

Your Action Steps
Action steps are where your purpose turns into action. They bridge the gap between knowing why your business exists and showing it consistently through your marketing.

Your Recommended Resources
Resources are the tools that help you express your brand clearly and consistently. From visual design platforms to caption-writing guides, the right resources make it easier to show up in a way that feels polished, professional, and true to your identity.

Your New Habits
Habits shape how your marketing gets done. By looking at your old ways and choosing new, more effective ones, you create a system that makes content creation easier and more consistent. This shift is about working smarter, not harder. Replace stress and procrastination with simple routines that keep your business moving forward.

Your Social Grid
A clearer direction for your overall content presence, including colours, fonts, themes, campaigns, seasonal focuses, key topics, and post types.

Your Seasonal Pillars
A breakdown of the seasons and themes that make the most sense for your business, so your content feels timely, relevant, and easier to plan throughout the year.

What this service helps with

The Glow Check is ideal for business owners who feel like their marketing is missing direction, consistency, or clarity. It helps you understand not just what to post, but why it matters and how it connects back to your business as a whole.

It gives you a fresh perspective on your brand, a stronger understanding of your audience, and a realistic plan for how to move forward in a way that feels more organized and aligned.

250$