Rooted in Empowerment.
Bloom à la Carte
Customize Your Marketing Support
Bloom À La Carte lets you customize your experience with individual services that meet your specific needs.
From website edits to branding, audits, newsletters, photoshoot support, and ad creation, so you can choose what you need, when you need it.
Perfect for businesses that want flexibility, not a full package.
Strategy & Direction
The Warm Welcome
Consultation
The Warm Welcome is your first step into working with Her Marketing Collective. It’s a relaxed 30-minute call or video meeting designed to get to know you, your business, and what kind of support would actually make sense for where you are right now.
This is not about pressuring you into a package or a service. It’s about understanding what you need, what feels unclear, and what next step would help you most.
Whether you already have a service in mind or you’re just feeling stuck and need direction, this conversation helps us point you toward the right fit.
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Discovery Call or Video Meeting
Duration: 30 minutesWhat this session is for
During The Warm Welcome, we take time to learn more about your business, your goals, and what feels challenging in your marketing right now. We want to understand how you’re currently showing up, what you’ve already tried, and where you want to go next.
In many cases, the best starting point is The Glow Check, our social audit, because it helps us look at what’s working, what’s missing, and where the biggest opportunities are before recommending a bigger service. From there, we can guide you toward the support that fits best.
What we may ask you
Some of the questions we may ask during this session include:
What are you currently looking for help with?
Is there a service that already caught your eye?
What made you reach out right now?
What does your business offer, and who do you serve?
What are you hoping to improve or grow?
How are you currently marketing your business?
Which platforms are you currently using?
What has been working well so far?
What has been feeling frustrating, inconsistent, or unclear?
Are you looking for help with strategy, content, design, planning, or ongoing support?
Do you already have branding, visuals, or content to work with?
Are you trying to increase visibility, build trust, improve consistency, or drive more inquiries and bookings?
Have you ever had a social audit, content calendar, or strategy session before?
What would a successful outcome look like for you?
What happens after
By the end of the call, you’ll have a clearer idea of what support makes the most sense for your business. That could mean starting with a Glow Check, moving into a Vision Board, booking ongoing support, or simply getting clarity on what direction to take next.
The goal is to make marketing feel less overwhelming and more intentional, with a next step that feels realistic and right for your business.
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It’s FREE!
The Glow Check
Social Audit
The Glow Check is a guided social audit designed to help you better understand your business, your brand, and how you’re currently showing up online. It gives you a clearer picture of what’s working, what feels disconnected, and what needs more direction so your marketing can feel more intentional, consistent, and aligned.
This service is not just about reviewing your Instagram feed. It is about looking at the bigger picture of your business, your messaging, your habits, and your visual presence so we can build a stronger foundation for everything that comes next.
You’ll walk away with a personalized digital workbook filled with insights, guidance, and next steps you can keep and refer back to.
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Format: 3 parts
Includes: A digital workbook to keepPart 1
Video or phone call
We begin with a conversation to get to know you, your business, and how you currently approach your marketing. This first part helps us understand the heart of your brand before we begin the audit itself.
During this call, we ask questions around:
Your Business Foundation
What you offer, who you serve, how your business is currently positioned, and where you want to grow.Your Target Audience
Who you are trying to reach, who is already engaging with your business, and whether your current content is attracting the right people.Your Purpose, Brand, and Habits
Why your business exists, what makes it meaningful, how you want people to feel when they experience your brand, and what your current habits around content and marketing look like.Your Framework
How you currently plan, create, and share content, what systems you do or do not have in place, and where things may feel unclear, inconsistent, or overwhelming.Part 2
Behind the scenes
Once we have that foundation, we move into the audit phase. Behind the scenes, we evaluate the moving pieces of your social presence and how well they work together.
We review:
Themes
The content topics you return to, the stories you are telling, and whether your messaging feels clear, cohesive, and relevant.Brand
Your visuals, tone, overall impression, and whether your content reflects the identity and experience you want your business to be known for.Seasons
How well your content connects to natural buying cycles, audience behaviour, and seasonal opportunities throughout the year.Strategy Implementation
How your current content supports your goals, whether there is intention behind what you are posting, and what may be missing from a strategy point of view.Part 3
Video or phone call
In the final call, we walk you through your completed digital workbook together. This is where we connect the dots, explain what we found, and give you practical direction on how to move forward.
Your finalized workbook includes:
Your Action Steps
Action steps are where your purpose turns into action. They bridge the gap between knowing why your business exists and showing it consistently through your marketing.Your Recommended Resources
Resources are the tools that help you express your brand clearly and consistently. From visual design platforms to caption-writing guides, the right resources make it easier to show up in a way that feels polished, professional, and true to your identity.Your New Habits
Habits shape how your marketing gets done. By looking at your old ways and choosing new, more effective ones, you create a system that makes content creation easier and more consistent. This shift is about working smarter, not harder. Replace stress and procrastination with simple routines that keep your business moving forward.Your Social Grid
A clearer direction for your overall content presence, including colours, fonts, themes, campaigns, seasonal focuses, key topics, and post types.Your Seasonal Pillars
A breakdown of the seasons and themes that make the most sense for your business, so your content feels timely, relevant, and easier to plan throughout the year.What this service helps with
The Glow Check is ideal for business owners who feel like their marketing is missing direction, consistency, or clarity. It helps you understand not just what to post, but why it matters and how it connects back to your business as a whole.
It gives you a fresh perspective on your brand, a stronger understanding of your audience, and a realistic plan for how to move forward in a way that feels more organized and aligned.
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250$
The Vision Board
Content Calendar
The Vision Board is a tailored content planning service designed to give your business a clear, organized, and intentional marketing roadmap. It combines strategy, seasonal direction, and practical content planning into a plug-and-play calendar that helps you show up with more confidence and consistency.
This service is for business owners who are tired of guessing what to post, scrambling for ideas, or posting without a bigger plan behind it. Instead of creating content at random, The Vision Board helps you build a system that connects your purpose, your audience, and your offers to content that actually supports your business.
Depending on the package you choose, your content calendar can be created on a monthly, seasonal, or yearly basis, with options for 8, 10, or 12 posts per month.
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Duration: 5–50 hours
Format: 3 parts
Includes: A digital workbook to keepWhat’s included
Strategy Session
Content Planning
Roadmap Creation
Digital Workbook
Plug-and-play Content Calendar
How it works
Part 1
Video or phone call
We begin with a strategy-focused conversation to understand your business more deeply before building your calendar. This part allows us to gather the context we need so the content plan feels aligned, useful, and realistic for your brand.
During this call, we ask questions around:
Your Business Foundation
What you offer, who you serve, how your business is positioned, and what you want your marketing to support.Your Target Audience
Who you want to reach, who your content is currently attracting, and what your audience needs to see in order to connect with your business.Your Purpose, Brand, and Habits
Why your business exists, what your brand stands for, how you want to be perceived, and what your current content habits look like.Your Framework
How you currently approach planning, creating, and posting content, where things feel easy, and where they feel messy, inconsistent, or unclear.Part 2
Behind the scenes
After the strategy session, we move into the planning and development phase. Behind the scenes, we review your existing presence and build a stronger roadmap for how your content should work moving forward.
We evaluate:
Themes
The topics and messages your brand should consistently return to so your audience understands what you do and why it matters.Brand
Your visuals, tone, identity, and the overall feeling your content creates.Seasons
The best seasonal opportunities, campaigns, and content angles for your business throughout the year.Strategy Implementation
How your content can better support your goals through intentional structure, stronger messaging, and more consistency.Part 3
Video or phone call
In the final call, we walk you through your completed workbook and content calendar. This is where strategy turns into a plan you can actually use.
Your finalized workbook includes:
Your Action Steps
Action steps are where your purpose turns into action. They bridge the gap between knowing why your business exists and showing it consistently through your marketing.Your Recommended Resources
Resources are the tools that help you express your brand clearly and consistently. From visual design platforms to caption-writing guides, the right resources make it easier to show up in a way that feels polished, professional, and true to your identity.Your New Habits
Habits shape how your marketing gets done. By looking at your old ways and choosing new, more effective ones, you create a system that makes content creation easier and more consistent. This shift is about working smarter, not harder. Replace stress and procrastination with simple routines that keep your business moving forward.Your Social Grid
A clear visual and strategic direction for your content, including colours, fonts, themes, campaigns, seasonal focuses, key topics, and post types.Your Seasonal Pillars
A breakdown of the seasons and themes that best fit your business so your content stays timely, relevant, and easier to plan.Your content calendar
Depending on the package selected, your Vision Board may also include a structured content calendar with:
Day/Time
Theme
Topic
Season
Visual
Content Type
Caption
Call to Action
This gives you a practical, ready-to-use roadmap for what to post and how each post connects back to your overall strategy.
Strategy focus
The Vision Board includes both quick wins and long-term strategies.
Quick wins help you improve what’s happening right now, whether that means clearer messaging, better content flow, or stronger calls to action. Long-term strategies help shape the bigger picture, so your marketing continues to grow with purpose over time.
Together, they balance the immediate needs of your business with the future direction of your brand, helping your content stay both consistent and meaningful.
Package options
The Vision Board can be tailored in different ways depending on how much support you need.
You can choose from:
Monthly content calendars
Seasonal content calendars
Yearly content calendars
Each package can be built around:
8 posts per month
10 posts per month
12 posts per month
This allows you to choose a level of support that matches your capacity, goals, and posting rhythm.
What this service helps with
The Vision Board is ideal for businesses that want a stronger marketing plan without the stress of building it alone. It helps you stop guessing, create with more intention, and build content around real strategy rather than last-minute ideas.
It is especially helpful for businesses that want to improve consistency, build stronger campaigns, connect their content to seasonal opportunities, and create a brand presence that feels more organized and aligned.
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300$ - 4590$
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DIY Monthly
Sprout: 8 posts
$300
Bloom: 10 posts
$375
Flourish: 12 posts
$450Seasonal (3 months)
(10% discount)
Sprout: 8 posts
$810
Bloom: 10 posts
$1,010
Flourish: 12 posts
$1,215Full Year
(15% discount)
Sprout: 8 posts
$3,060
Bloom: 10 posts
$3,825
Flourish: 12 posts
$4,590
Creative & Content
The Storyteller
Content Creation
The Storyteller is an on-location content creation service for businesses that want a fresh library of branded visuals they can use themselves. It is designed for business owners who need high-quality photos and videos without committing to full content management.
Instead of handing over your socials completely, this service gives you the content you need to show up online with more confidence, consistency, and ease. We come to your location, capture visuals that reflect your brand, and deliver them in an organized Google Drive folder so you can use them across your own platforms.
This service is ideal for brands that want strong visual content while keeping a DIY approach to posting.
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Duration: 4 hours per content shoot
Format: 3 parts
Includes: On-location content shoot, photo and video capture, Google Drive delivery, and a simple posting guideWhat’s included
4-hour on-location content shoot
Branded photo and video capture
Raw content delivered through Google Drive
Edited content, when selected
A simple PDF guide with suggestions on when to post
Content designed for DIY use across your own platforms
How it works
Part 1
Planning call
We begin with a short planning call to understand your business, your space, and the type of content you need. This helps us shape the shoot around your brand, your offers, and the kind of content that will be most useful to you afterward.
During this call, we may ask questions like:
What kind of content do you need most?
Are you looking for photos, videos, product shots, behind-the-scenes content, lifestyle visuals, team content, or a mix of everything?What will this content be used for?
Are you planning to use it for Instagram, Facebook, your website, promotions, launches, events, or general brand visibility?What do you want the content to feel like?
Should it feel polished, warm, minimal, playful, elevated, natural, behind-the-scenes, or more campaign-focused?What do you want to highlight?
Your products, your services, your process, your team, your space, your customer experience, or a specific offer?Do you have brand direction already?
Do you have a mood board, inspiration, brand colours, visuals, or past content that helps guide the style of the shoot?This first step helps make sure the content captured feels intentional, aligned, and useful for your business.
Part 2
On-location content shoot
Once the plan is clear, we come to your location for a 4-hour content shoot. During this time, we capture a variety of branded visuals that reflect your business and give you a flexible content library to work from.
This may include:
Photo content
Images of your products, services, space, team, process, or brand details.Video content
Short-form clips, behind-the-scenes moments, service footage, product visuals, and lifestyle-style content you can later turn into reels or stories.Brand-focused visuals
Content that helps your audience better understand who you are, what you offer, and what it feels like to experience your business.The goal is to create content that feels natural to your brand while giving you a strong bank of visuals to pull from over time.
Part 3
Delivery
After the shoot, your content is organized and delivered through Google Drive for easy access. You will also receive a simple PDF guide with suggestions on when to post, so you have a little direction as you begin using your content.
This guide is meant to support your DIY posting without overwhelming you. It gives you a starting point for how to use the visuals in a practical way.
For businesses that want a deeper strategy, more detailed posting direction, captions, campaigns, and a structured roadmap, The Vision Board is the recommended add-on to pair with this service.
What this service helps with
The Storyteller is ideal for businesses that need a strong batch of branded content without committing to full monthly management. It helps you build a visual library you can use across your marketing while keeping your posting process flexible and in your hands.
It is especially helpful for business owners who want to refresh their content, prepare for a season or launch, show more of their business online, or finally have visuals that feel more aligned with their brand.
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Pricing Includes
Planning, travel up to 100 km, shooting, sorting, uploading, and preparing a clean, usable delivery.
Pricing Options
One-Time Content Day
$550
For launches, seasonal refreshes, or a fresh batch of content.Seasonal Package
$2,000
One shoot every 3 months for 12 months.
$500 per shootMonthly Package
$5,400
One shoot per month for 12 months.
$450 per shootAdd-Ons
Light Editing
Starting at $150 per shoot
Colour correction, trimming, basic polish, and top asset selection.Edited Content Package
$250–$350 per shoot
A more curated set of polished, ready-to-use content.
The Brand Closet
Material Design
The Brand Closet is a creative support service for businesses that need polished, on-brand visuals they can actually use. Whether you need posters, flyers, digital ads, promotional graphics, or Canva templates, this service helps turn your ideas into branded materials that look cohesive, professional, and easy to share.
This is ideal for businesses that already know they need visual support but want their materials to feel more aligned, more intentional, and more reflective of their brand.
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Duration: 4–5 hours
Format: 2 parts
Includes: Templates, materials, and brand-aligned designWhat’s included
Templates
Materials
Brand-aligned design
How it works
Part 1
30-minute consult
We begin with a discovery call to understand what you need, what the designs are for, and how they should function within your business. This conversation is similar to The Warm Welcome, but more focused on your design needs, your goals, and the type of materials you are looking for.
During this consult, we may ask questions like:
What do you need designed?
Are you looking for posters, flyers, digital ads, Canva templates, or a mix of materials?What is the purpose of these designs?
Are they meant to promote an event, support a launch, advertise a service, create consistency online, or give you reusable brand materials?Where will these designs be used?
On social media, in print, on your website, in email marketing, at events, or in-store?Do you already have a brand direction?
Do you have brand colours, fonts, logo files, or previous materials we should work from?What feeling should the designs create?
Do you want them to feel playful, elevated, bold, minimal, warm, modern, or something else?What do you want people to do after seeing them?
Visit your website, book a service, attend an event, contact you, or save the information for later?This first step helps us understand both the visual direction and the practical purpose behind the materials.
Between Part 1 and Part 2
Client materials submitted
After the consult, there is a short pause while we wait for you to send over anything that will help guide the design process.
This may include:
Your brand kit
Mood board
Inspiration images
Existing templates
Logo files
Fonts
Colour palette
Photos or campaign details
Any wording, offers, or event information that needs to be included
These materials help ensure the final designs feel aligned with your brand and tailored to your business.
Part 2
30 to 45-minute presentation call
Once the designs are ready, we meet again to walk through the requested materials together. During this call, we present the finished designs, explain the creative direction, and show you how to use them confidently moving forward.
This may include:
Reviewing each design piece
Explaining how the visuals connect to your brand
Showing how to edit or reuse templates, when applicable
Offering guidance on best use for print or digital formats
Making sure everything feels clear, practical, and easy to implement
The goal is not only to hand over beautiful materials, but to make sure you feel confident using them.
What this service helps with
Material Design is ideal for businesses that need visual assets that feel more polished and cohesive without starting from scratch every time. It helps you create consistency across your marketing while saving time and making your business look more established.
It is especially helpful for launches, promotions, events, seasonal campaigns, service-based businesses, and brands that want reusable Canva templates or supporting materials that match their identity.
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$75 per hour
Best for a single design or 2–3 similar pages with minimal edits.$350 package
Best for a social kit or campaign package that includes a more complete set of branded materials.
Behind the Magic
BTS Content
Behind the Magic is a behind-the-scenes content service designed for photographers, creatives, and brands who want extra footage captured during a shoot. It focuses on the moments in between, like the the setup, the movement, the direction, the details, and the energy that bring the full experience to life online.
This service is ideal for those who want social-ready video content without having to stop and capture it themselves. While you focus on the main shoot, we capture the behind-the-scenes moments that help tell the story of your work.
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Duration: 3–4 hours
Format: On-site support
Includes: Shooting time, 75–200 raw videos, and Google Drive deliveryWhat’s included
3–4 hours of on-site BTS content capture
75–200 raw video clips
Google Drive delivery
What this service helps with
Behind the Magic helps you build a strong bank of real-time content you can use for reels, stories, launch teasers, portfolio promotion, and day-in-the-life style marketing. It is especially helpful for photographers and service providers who want to show more of their process, personality, and client experience online.
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300$ up to 4hrs
Analytics & Insights
The Crystal Ball
Monthly Report
The Crystal Ball is a monthly reporting service designed to help you understand what your marketing is actually telling you. Instead of leaving you with numbers that feel overwhelming or unclear, this service translates your analytics into simple insights, clear next steps, and strategic recommendations you can actually use.
It is designed for business owners who want to make more informed decisions without having to interpret the data on their own. Each report looks at what happened, what it means, and what should be adjusted moving forward.
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Duration: 2–3 hours per month
Format: Monthly reporting
Includes: Data review, insights writing, and recommendationsWhat’s included
Monthly data review
Insight writing in clear, easy-to-understand language
Strategic recommendations for next steps
What this service helps with
The Crystal Ball helps you see which content is working, where your audience is responding, and what may need to change. It turns your monthly performance into something practical, so your marketing can improve with more intention over time.
This service is especially helpful for businesses that want to stay consistent, make smarter marketing decisions, and understand the bigger picture behind their content and results.
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225$/ month
The Secret Sauce
Competitor & Market Research Report
The Secret Sauce is a research-based service designed to help you better understand your market, your competitors, and where your business has room to stand out. Instead of guessing what others are doing or where your next opportunity might be, this service gives you a clearer view of the landscape around your brand.
It looks at competitor activity, market patterns, trends, and seasonal opportunities so you can make smarter marketing decisions with more confidence and direction.
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Duration: 4–6 hours
Format: Research and reporting
Includes: Research, analysis, and opportunity insightsWhat’s included
Competitor and market research
Analysis of patterns, positioning, and opportunities
Insight into trends and seasonal openings
Clear takeaways you can apply to your business
What this service helps with
The Secret Sauce helps you understand how your business compares in the market, what your competitors may be doing well, where gaps exist, and how you can position yourself more intentionally.
It is especially helpful for businesses preparing for growth, launching a new offer, refreshing their brand direction, or trying to better understand what makes them different in a crowded space.
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450$
Community & Relationships
The Community Builder
Community Engagement
The Community Builder is a community engagement service designed to help your business stay active, responsive, and connected online. It focuses on the conversations happening around your brand, from comments and direct messages to reviews and partnership outreach.
This service is ideal for businesses that want to build stronger relationships with their audience but do not always have the time or consistency to keep up with daily engagement. It helps your brand feel present, approachable, and cared for while strengthening trust and loyalty over time.
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What’s included
Comment management
DM support
Review responses
Partnership outreach
Ongoing community engagement and nurturing
What this service helps with
The Community Builder helps your business stay connected to the people already paying attention. It supports stronger customer relationships, encourages trust, and creates a more engaged online presence by making sure your audience feels seen, answered, and valued.
It is especially helpful for brands that want to improve responsiveness, strengthen community loyalty, and create more meaningful interaction around their business.
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Pricing Includes
Comment management, DM support, review replies, partnership outreach, and ongoing community nurturing.
Pricing Options
The Seedling
$400/month
For lower-volume accounts that need steady engagement and basic community support.The Gatherer
$650/month
For brands with moderate engagement that need more frequent replies, review management, and some partnership outreach.The Connector
Starting at $900/month
For high-engagement brands that need more active inbox management, stronger community nurturing, and ongoing outreach.
Add-OnsAdditional Engagement Time $75/hour
For extra support beyond your monthly package.Partnership Outreach Boost
starting at $150/month
For brands that want added focus on relationship building, collaborations, and outreach opportunities.
The Partnership Collective
PR & Partnerships
The Partnership Collective is a relationship-focused service designed to help your brand grow through meaningful visibility and aligned collaborations. It supports the outreach, coordination, and communication needed to build partnerships that feel intentional, professional, and beneficial to your business.
This service is ideal for brands that want to expand their reach through media features, influencer collaborations, brand ambassador relationships, or other partnership opportunities, but need support managing the moving pieces behind the scenes.
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What’s included
Outreach to media contacts, collaborators, influencers, or ambassadors
Communication and follow-up
Coordination of partnership details and opportunities
Support keeping collaborations organized and on brand
What this service helps with
The Partnership Collective helps your business build stronger connections beyond your own audience. It creates opportunities for visibility, credibility, and community by helping you form partnerships that align with your values and support your growth.
It is especially helpful for businesses launching something new, building local awareness, growing through collaboration, or wanting to create more brand presence through trusted outside voices.
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Pricing Includes
Media outreach, influencer or collaborator communication, follow-up, coordination, and partnership management support.
Pricing Options
The Introduction
$600
For brands that need light outreach and one focused partnership push.The Connection
$900
For brands that need more active outreach, follow-up, and collaboration coordination.The Collective
Starting at $1,200
For businesses looking for broader partnership support, multiple opportunities, or more hands-on coordination.Add-Ons
Additional Outreach
$75/hour
For extra pitching, follow-up, or communication beyond your package.Brand Ambassador Coordination
starting at $150
For added support managing ambassador communication, organization, and follow-through.
Events & Campaigns
The Main Event
Event/Campaign Marketing Support
The Main Event is a campaign support service designed to help your business bring launches, pop-ups, seasonal promotions, and special events to life with more structure and less stress. It combines planning, content, and coordination so your event or campaign feels organized, aligned, and ready to be seen.
This service is ideal for businesses that want support behind the scenes and in the lead-up to an event, without having to manage every moving piece alone. Whether you are promoting a launch, building excitement around a pop-up, or preparing for a seasonal campaign, this service helps make sure your marketing feels intentional from start to finish.
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Duration: 8–10 hours
Format: Campaign and event support
Includes: Campaign planning, content, and coordinationWhat’s included
Campaign planning
Content support
Coordination for launch or event promotion
Strategic direction for how the campaign is presented
Help organizing the moving pieces around your marketing
What this service helps with
The Main Event helps your business create stronger momentum around important moments. It supports visibility, structure, and consistency so your campaign or event is not just announced, but thoughtfully promoted.
It is especially helpful for brands preparing for launches, seasonal campaigns, in-person events, pop-ups, workshops, or special promotions that need more focused marketing support.
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Pricing Includes
Campaign planning, promotional content support, coordination, and marketing guidance for launches, pop-ups, or seasonal events.
Pricing Options
The Teaser
$450
For smaller campaigns that need light planning and a simple promotional push.This package may include:
one planning call
a simple campaign direction or promotional angle
one short event or campaign timeline
light content support for promotion
basic coordination for one key campaign need
posting suggestions and next steps
Best for:
a small pop-up
a one-day promo
a simple seasonal push
a business that already has most of the materials ready
The Build-Up
$750
For standard launches or events that need planning, content, and coordination support.This package may include:
one strategy and planning call
campaign direction and messaging
a promotional timeline leading up to the event or launch
content planning for the campaign
caption or content writing support
coordination support for important moving pieces
guidance on what to post, when to post, and how to keep the campaign consistent
Best for:
service launches
seasonal campaigns
workshops
in-store events
pop-ups with multiple promotional steps
The Headliner
Starting at $1,050
For larger campaigns that need more hands-on support, more content, and stronger coordination from start to finish.This package may include:
deeper campaign planning
launch or event messaging development
a more detailed promotional roadmap
stronger content support across multiple campaign phases
coordination with collaborators, vendors, or partners
support organizing campaign details and priorities
extra revision time and hands-on guidance throughout the campaign
Best for:
bigger launches
multi-week promotions
campaigns with several moving parts
events involving partnerships, vendors, or more detailed coordination
Hourly Support
Custom Campaign Support
$85/hour
For businesses that need flexible support outside of a package.This can include:
extra planning
added content writing
more coordination
last-minute campaign help
additional revisions
extra promotional tasks
Add-Ons
Extra Content Support
Starting at $150
For added graphics, captions, or promotional pieces beyond your package.On-Site Event Coverage
Starting at $250
For businesses that want content captured during the event itself.Rush Support
Starting at $100
For tighter turnaround times or last-minute campaign needs.
The Glow Up
Brand/Campaign Innovation + Creative Direction
The Glow Up is a creative strategy service designed for businesses that are ready to evolve, refresh, or explore a new direction in how they show up. It supports the early-stage thinking behind stronger campaigns, updated brand direction, and ideas that feel more original, intentional, and aligned with where your business is headed.
This service is ideal for brands that feel ready for something new, whether that means testing a fresh campaign concept, refining a rebrand direction, exploring trend-based opportunities, or bringing more creativity into the way they market themselves.
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Duration: 10–12 hours
Format: Creative direction and concept development
Includes: Creative direction, campaign concepting, and innovationWhat’s included
Creative direction
Campaign concept development
Brand or campaign innovation support
Idea development and refinement
Strategic creative guidance
What this service helps with
The Glow Up helps your business move beyond repetitive marketing and into a more thoughtful, elevated, and forward-moving direction. It gives you space to explore new ideas while making sure they still fit your brand, your audience, and your goals.
It is especially helpful for businesses planning a refresh, preparing for a new season, testing a new angle, building a campaign from scratch, or wanting support shaping a stronger creative identity.
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Pricing Includes
Creative direction, campaign concepting, idea development, innovation support, and strategic guidance for brand or campaign evolution.
Pricing Options
The Spark
$900
For brands that need a focused creative refresh or one strong campaign concept.Deliverables may include:
one strategy call
one creative direction or campaign concept
visual and mood direction
messaging angle or campaign theme
simple action steps
one round of refinement
The Glow
$1,500
For businesses that need deeper creative direction and a more complete innovation plan.Deliverables may include:
one in-depth strategy call
two to three creative concepts
visual, tone, and messaging direction
campaign themes and recommendations
rollout guidance
up to two rounds of refinement
The Spotlight
Starting at $2,100
For brands exploring a bigger shift, rebrand guidance, or more hands-on creative development.Deliverables may include:
one in-depth creative direction session
multiple concept options
visual, tone, and messaging guidance
brand or campaign evolution recommendations
a more detailed creative roadmap
collaborative refinement and feedback
Add-Ons
Extra Concept Development
$150/hour
For added brainstorming or expanded direction.Trend Testing + Research
Starting at $250
For deeper exploration of trends, content, or market opportunities.
Paid Media & Email
The Art Behind the Scroll
Ad Creation
The Art Behind the Scroll is a focused ad creation service for businesses that want a professionally built ad without having to figure out the strategy, writing, design, and setup on their own. It is designed for one clear offer, campaign, event, product, or service that needs a stronger paid push through Meta or Google.
This service is ideal for businesses that want more than a boosted post, but do not need full monthly ad management. It helps turn your idea into a clear, branded, ready-to-run ad with the right message, visual direction, and setup behind it.
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Duration: 4–5 hours
Format: Ad strategy and setup
Includes: Strategy, copy, visuals, and setupWhat’s included
Ad strategy for one offer, event, service, or campaign
Copywriting for one ad
One visual design or creative layout
Audience targeting setup
Campaign setup on one platform
Basic launch guidance
What this service helps with
The Art Behind the Scroll helps your business show up more intentionally through paid promotion. It gives your ad a stronger foundation by making sure the message, creative, and targeting work together clearly.
It is especially helpful for businesses promoting a launch, event, seasonal offer, product, or service that needs more visibility and a more strategic setup.
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Pricing Includes
Ad strategy, copywriting, visual direction, targeting, and campaign setup based on the number of ads, platforms, and creative variations needed.
Pricing Options
The Launch
$450
For one focused ad campaign with one offer, one platform, and one primary creative.The Boost
$750
For businesses that need two ads or creative variations for the same campaign.The Campaign
Starting at $1,050
For brands that need multiple ads, creative variations, or broader setup support for a launch or promotion.Add-Ons
Additional Ad Creative
Starting at $100
For extra visuals or alternate ad versions.Additional Platform Setup
Starting at $150
For running the campaign on both Meta and Google.Ad Monitoring + Optimization
Starting at $200/month
For ongoing support after setup.
The Email Edit
Email Marketing
The Email Edit is an email marketing service designed for businesses that want clear, polished emails without having to write, format, and send them on their own. Whether it is a newsletter, announcement, launch email, or promotional message, this service helps turn your ideas into a branded email that feels thoughtful, professional, and ready to send.
This service is ideal for businesses that want to stay in touch with their audience in a more direct and intentional way, while keeping the process simple and supported.
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Duration: Per email, 1.5–2 hours
Format: Email creation and delivery
Includes: Writing, edits, and formattingWhat’s included
Email writing
Editing and refinement
Formatting for a clean, branded layout
Newsletter or email setup
Sending support, when needed
Basic performance review or analytics, when applicable
What this service helps with
The Email Edit helps your business communicate clearly through email without the stress of starting from scratch every time. It supports stronger messaging, a more polished presentation, and a smoother process for sharing updates, offers, launches, or seasonal promotions with your audience.
It is especially helpful for businesses that want to send newsletters more consistently, promote something important, or stay connected with their customers in a more personal way.
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Pricing Includes
Writing, editing, formatting, sending support, and basic analytics review when applicable.
Pricing Options
Single Send
$175
For businesses that need one polished email at a time.Monthly Edit
For businesses that want ongoing email support on a monthly basis.Monthly $175/month
Bi-Weekly $300/month
Weekly $500/month
Seasonal Series
For businesses that want steady email support over a 3-month season.Monthly $500/season
Bi-Weekly $850/season
Weekly $1,425/season
Annual Flow
For brands that want consistent email marketing throughout the year.Monthly $2,000/year
Bi-Weekly $3,300/year
Weekly $5,400/year
Add-Ons
Custom Email Design
Starting at $75
For a more visually built-out email designed from scratch.Strategic Campaign Writing
Starting at $100
For launch emails, promotional campaigns, or stronger conversion-focused messaging.Audience Segmentation
Starting at $100
For targeted sends based on audience groups or customer behaviour.Deeper Analytics Review
Starting at $75
For more detailed performance insights and next-step recommendations.
Brand & Web Design
The Edit
Website Edits
The Edit is a website support service for businesses that need quick updates without a full redesign. It is designed for the smaller changes that keep your site feeling current, clear, and functional, whether that means updating copy, refreshing a section, fixing small layout issues, or making simple content changes.
This service is ideal for business owners who already have a website they like, but need occasional help keeping it polished, accurate, and up to date.
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Duration: Hourly
Format: Ongoing or as-needed website support
Includes: Small fixes, updates, and tweaksWhat’s included
Small website fixes
Copy updates and tweaks
Light layout adjustments
Content swaps or refreshes
As-needed support for minor website changes
What this service helps with
The Edit helps you keep your website fresh without overcomplicating the process. It is a simple way to maintain your site, update important details, and make small improvements that support a better overall brand presence.
It is especially helpful for businesses that need regular maintenance, seasonal updates, offer changes, or quick refinements to their existing site.
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Pricing
$85/hour
Pricing Includes
Small website fixes, copy updates, layout tweaks, and simple refreshes to keep your site current and polished.
The Digital Foundation
New Website Build
The Digital Foundation is a new website build service for businesses that are ready for a stronger, more intentional online presence. Built from the ground up, this service combines strategy, structure, design, and copy to create a website that feels aligned with your brand and clear to your audience.
This service is ideal for businesses starting fresh, reintroducing themselves, or finally ready to move beyond a website that no longer reflects who they are. It focuses on building a digital home that not only looks beautiful, but also supports trust, clarity, and growth.
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Duration: 18–22 hours
Format: Strategy-led website development
Includes: Strategy, structure, design, and copyWhat’s included
Website strategy
Site structure and page planning
Brand-aligned design
Website copywriting
A clear, polished online presence built from the ground up
What this service helps with
The Digital Foundation helps your business create a website that feels thoughtful, professional, and easy to navigate. It gives your audience a clearer understanding of who you are, what you offer, and what to do next.
It is especially helpful for businesses launching a new brand, updating their online presence, or needing a website that better reflects their current level of business.
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Pricing
$2,000
Pricing Includes
Strategy
Structure
Design
Copy
Best for
New businesses
Rebrands
Businesses ready for a more polished online presence
Brands that need a website built from the ground up
Does not include
Ecommerce functionality
Advanced custom features
Ongoing website maintenance
Extra pages or custom requests beyond the original scope
The Refresh
Website Refresh
The Refresh is a website update service for businesses that already have a site in place, but know it no longer reflects the level, clarity, or feel of their brand. It is designed to give your website a visual and messaging glow-up without starting fully from scratch.
This service focuses on refining what is already there by improving structure, updating the design, strengthening the copy, and making sure your messaging feels more aligned, modern, and intentional. The goal is to create a website that feels more polished, more cohesive, and more reflective of where your business is now.
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Duration: 20–30 hours
Format: Strategy-led website refresh
Includes: Structure, design, copy, and messagingWhat’s included
Website structure refinement
Visual design refresh
Copy updates and rewrites
Messaging improvements
A more cohesive and modern online presence
What this service helps with
The Refresh helps your business bring new life to an existing website without needing a full rebuild. It strengthens how your brand is presented online by making your site easier to navigate, more visually aligned, and clearer in how it communicates what you do.
It is especially helpful for businesses that have grown, evolved, rebranded, or simply feel that their website no longer matches the quality of their work.
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Pricing
$3,500
Pricing Includes
Structure
Design
Copy
Messaging
Best for
Established businesses with an existing website
Brands that need a more modern look and feel
Businesses that have outgrown their current messaging
Websites that need refinement rather than a full rebuild
Does not include
A brand-new website from scratch
Ecommerce functionality
Advanced custom features
Ongoing website maintenance
Extra pages or custom requests beyond the original scope
Let’s Design Something Together
Still not sure what your business needs?
You don’t have to figure it all out on your own. Whether you're starting from scratch, pivoting your brand, or just feeling stuck, we’re here to help you get clear. We can tailor a package to your unique goals, budget, and timeline.
Let’s hop on a free 1:1 intro call, talk it out, and design something that makes sense for you.
info@hermarketingcollective.ca