Content Calendar
Your year of Purposeful Content
A marketing plan that fits your business, brand, and lifestyle.
Consistency is the key to building trust, recognition, and loyalty. But planning a whole year of content can feel overwhelming especially when every idea you find online feels too generic to fit your business.
A 12-month, custom-built calendar designed specifically for your business - not the algorithm. It’s a blend of stratefy and problem-solving, turning your ideas into an actionable plan you can actually stick to.
Themes
[The Backbone of Your Content]
Monthly themes give your marketing focus. Instead of scrambling for random ideas, every post connects to a central concept that ties back to your main purpose. This creates consistency in your messaging and helps your audience understand what you stand for.
Example: If you own a wellness studio, January’s theme might be Fresh Starts, while July’s could be Moving with Joy.
Seasons
[Building Timely, Relevant Content]
People’s needs, interests, and habits change throughout the year — and your content should reflect that. By connecting your monthly themes to the season, you make your marketing feel natural and relatable. Seasonal content also taps into moments your audience is already thinking about, which strengthens loyalty over time.
Example: A bakery might focus on Comfort Baking in winter, Fresh Flavours in spring, and Summer Celebrations in July and August.
Topics
[Bringing Themes to Life]
Within each theme, topics give you multiple angles to keep your content fresh and engaging. We build these topics to cover three key content types:
Education – Teach your audience something useful related to your theme.
Exposure – Showcase your products, services, or behind-the-scenes process.
Engagement – Start conversations, share stories, or highlight customer experiences.
This mix ensures your content isn’t repetitive — and that every post has a purpose.
Your Content Calendar at a Glance
-
Eliminates last-minute posting stress
Keeps your message consistent year-round
Aligns your marketing with your goals and brand identity
Makes execution easier so you can stay consistent
-
Step 1: Strategy consultation (60–90 minutes)
Step 2: Your custom 12-month plan is created within 30 business days
Step 3: You get a full calendar with posting directions and topic suggestions for each month
-
Business owners who want to post their own content but need a structured plan
Anyone who struggles with consistency or ends up “posting just to post”
-
1:1 strategy consultation
12 months of content themes and seasonal planning
36+ topic ideas to keep your content fresh
Posting instructions to make execution easy
Let’s Design Something Together
Still not sure what your business needs?
You don’t have to figure it all out on your own. Whether you're starting from scratch, pivoting your brand, or just feeling stuck — I’m here to help you get clear. We can tailor a package to your unique goals, budget, and timeline.
Let’s hop on a free 1:1 intro call, talk it out, and design something that makes sense for you.
(613) 716-5373
herssocialdesign@gmail.com