Her Blog
People Love You When They’re Inside. Does Your Marketing Make Them Want to Walk Through the Door?
There is something special about a bakery or café that people already love.
The smell when someone walks in.
The display case that makes them pause.
The sound of the espresso machine.
The regular who knows exactly what they are ordering.
The table by the window.
The box being tied up for someone’s weekend plans.
The staff member who remembers a favourite drink.
That is the magic.
But here is the real question:
Does your marketing make people feel that before they ever walk through the door?
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